In recent years, the origin and place of production of the products purchased by consumers and professionals have become increasingly important.
The health crisis caused by the COVID-19 pandemic has further exacerbated this trend, with buyers showing a strong preference for products manufactured in France.
In this article, NatéoSanté its “Made in France” approach—an integral part of its values—as well as the laws governing French manufacturing and the reputation it enjoys, both domestically and internationally.
French manufacturing as a means of supporting domestic businesses
According to an Ifop survey conducted in July 2018, the “Made in France” label holds special significance for many French people, particularly because French manufacturing is associated with supporting jobs and national expertise.
In fact, this is one of the reasons why NatéoSanté to manufacture its air purification solutions in France several years ago.
NatéoSanté chosen to manufacture its products in France to ensure their performance
In our commitment to supporting the expertise of locally based companies, we have gone even further by choosing to collaborate with partners located in the immediate vicinity of our facilities, between Nantes and Pornic. Most of them, such as the designer of our devices, are based in the Pays de Loire region, less than 100 kilometers from our headquarters. The components of our professional air purifiers are manufactured, assembled, and packaged locally.
The decision to manufacture in France in line with a corporate social responsibility approach
The COVID-19 crisis has increased French companies’ willingness to shift their procurement back to France, as shown by a study conducted by Agile Buyer. Today, one-quarter of them want to shift their procurement to France or Europe (compared to 16% at the start of 2020).
For many years, NatéoSanté deeply committed to a Corporate Social Responsibility (CSR) approach, particularly in the area of sustainable development. That is why our products are eco-designed to minimize their environmental impact throughout their entire lifecycle. Specifically, we prioritize raw materials and components that are emission-free and additive-free. Our professional air purifiers are energy-efficient and designed with sustainability, repairability, and the recyclability of their components in mind.
Not everything can claim to be "Made in France"
Brands cannot affix a "Made in France" label to their products without complying with a set of rules and standards established by national and European laws.
In order to claim that its products are made in France, a company must ensure that they meet the non-preferential rules of origin established by the French Customs Code and the European Union. These rules determine a product’s “nationality” when inputs from multiple countries are used in its manufacture.
NatéoSanté 's professional air purifiers NatéoSanté manufactured in France, in the Pays de la Loire region
According to the European Commission, “two fundamental concepts are used to determine the origin of goods: wholly obtained products and products that have undergone a final substantial transformation.”
- Products that have undergone a final substantial transformation
This usually means that the finished product has been assigned a different customs code (the customs code for the finished product is, in fact, different from that of the raw materials and components). This rule applies to certain categories of products, such as cosmetics, board games, etc.
- Wholly obtained products
These products must meet a minimum threshold for value added produced in France, based on the “ex-factory” price.
NatéoSanté air purifiers clearly NatéoSanté into this latter category of products that are entirely domestically produced, with their design, manufacturing, assembly, and packaging all carried out in France.
NatéoSanté is committed to promoting French expertise
With the aim of helping to revitalize the local area, NatéoSanté a member of La French Tech Nantes since late 2019. This movement brings together all the key players in the digital and innovation ecosystem of the Nantes region. This community includes entrepreneurs, decision-makers, investors, and associations, whose goal is to promote France’s excellence on the global stage.
Originally focused on promoting startups in the purely technological sector, French Tech now also includes companies with an industrial focus. The In fact, the government announced last February a new initiative to promote the most promising French companies (Next 40 and French Tech 120), 27% of which are industrial firms.
In addition, NatéoSanté a member of the French Healthcare association, whose mission is to promoteFrench excellence in global healthcare. As part of the response to the COVID-19 pandemic, we have been recognized as a company contributing to the national effort to combat the pandemic, thanks to the effectiveness of our professional air purifiers, in the category of hospital air treatment and disinfection.
You might also be interested in
Air Quality and Athletic Performance: What We Can Learn from Elite Athletes
Olympic sailing champions have tested it: air quality directly affects performance. And this applies to you, too. Find out how.
Improving indoor air quality in elementary, middle, and high schools using CO2 sensors and air purifiers
With its comprehensive range of services, NatéoSanté supports NatéoSanté in implementing solutions that not only help you comply with regulations regarding indoor air quality (IAQ) monitoring in public buildings but also effectively combat the spread of the coronavirus responsible for COVID-19. Ensure purified air and protection […]
Indoor Air Quality in 2026: Health, Environment, and Regulations—Where Do We Stand?
European Directive 2024/2881, IAQ requirements in public buildings starting in 2025: What is the state of indoor air quality in France in 2026, and what measures should be taken?
Air quality: a vital and long-term issue!
Two recent scientific studies have brought pollen and PM2.5 fine particles into the debate on possible factors accelerating SARS-CoV-2 transmission and the spread of COVID-19. This serves as a reminder that, even beyond the pandemic, air pollution—both outdoor and indoor—remains one of the major causes […]